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Engaging Younger Donors

17 May

I recently came across a brief article by Bill Jacobs called ‘Want to Attract Young Donors? Hire Younger People’, and felt like sharing it with my readers. I usually focus on volunteering, but I think that this article raises a really good point about the merits of using younger people to accomplish bigger goals within a large company or organization. Jacobs, who has years of experience in the area of direct response analytics pertaining to fundraising, describes that in discussions of acquiring new donors, especially young ones, the round-table usually consists of middle-aged white men. In thinking about new donors, this is not the target demographic; it’s that 20-something who’s probably shuffling papers in the copy room or doing some other type of administrative work. So how do you reach this audience? Jacobs suggests hiring them:

“Newsflash! Us old-timers aren’t going to crack the code for acquiring younger donors. Our playbook is too old and we do not speak the native language. Hire a sharp 20-something, give her a goal and a budget, and turn her loose.”

The current generation of 20-somethings is readily active in today’s non-profit world. We’re volunteering more hours now than ever before, and our numbers continue to grow. A lot of us participating in this movement towards a service nation are open to contributing to efforts larger than the typical Saturday afternoon commitment, planting in a community garden. It’s at the juncture where the simple volunteer realizes their potential to grow into a more integral part of an organization, where a donor is born. There are young people throughout the country hoping to make a difference, and it goes beyond volunteering. We may not have as much money as our philanthropic, elderly counterparts, but what we lack in our savings accounts is made up for in our numbers and willingness to help. If we’re not donating as often as we should be, it’s probably because we’re not being tapped into enough or being reached effectively.

This is where I feel Jacobs brings up a great point: us young people are more than just a volunteer pool. We know about the current technology available for connecting people to your organization, because we use it every day; social media is not a veteran sport- it was born in a college dorm around the same time we were getting our degrees. We are resourceful and smart, and have probably already thought about how to further the mission of your non-profit while we were volunteering on the frontlines or helping with the necessary legwork to get things done. We might already be in your office, waiting to be asked for our opinion.

So, my thanks to Bill Jacobs for writing this piece and taking the bold step of admitting that us 20-somethings may have the advantage when it comes to knowing how to reach younger donors.

National Volunteer Week

1 Apr



On April 24th, I’ll be volunteering for Hands On New York Day, beautifying a park in Flushing, Queens. What will you be doing during National Volunteer Week?

Global Volunteering Fair

31 Jan

Ever wondered what it would be like to pack a bag and head abroad to volunteer for a little while? Have no idea how to start that process? Then head to Barnard College tomorrow (Feburary 1st) for the Idealist.org Global Volunteering Fair from 6-9pm. According to the website, you’ll be able to “learn more about programs and global opportunities offered by a diverse range of volunteer-sending organizations,” as well as attend informative workshops, such as “International Volunteerism 101” and “The Cost of Doing Good: Affordable Options for Volunteering Abroad.” There will be about 27 organizations present, including Global Citizens Network, Peace Corps and Visions in Action.

The 2010 fairs will also take place February 3rd in Philadelphia, February 4th in D.C., February 22 in Chicago and Feburary 25th in L.A.

You can register for free by clicking here, though it isn’t mandatory that you register beforehand. I unfortunately won’t be able to attend, so I’d love some feedback on the event!

Eat and Drink for Haiti

21 Jan

The recent devastation of Haiti has prompted many restaurants and bars in the city to host special events that will benefit the Red Cross, Wyclef’s Yele charity, and other organizations that are contributing to the relief effort in Haiti. Since there are so many things going on, I’ve decided to do a round up of anything and everything I could find and put it into a nice little package for you. Your welcome. Now get out there and starting drinking.

Brooklyn Bowl: Buy tickets now for tonight’s benefit show, which will feature DJ sets by ?uestlove and Q-Tip. Minimum ticket price is $10, but feel free to pay more; proceeds are going to the Red Cross’ Haiti Fund and Yele Haiti. Show starts at 10pm.

Cake Shop: Tonight, the 21st! All proceeds are going to Unicef’s relief effort. Line-up of performers includes Signal Break, Sunshower Orphans, Mr. Dream and NT Trio. This event is hosted by Music VS Hunger, which aims to “use the power of music to raise money, collect nonperishable food donations and recruit volunteers in support of the Food Bank for NYC.” Show at 8pm, tickets are $6 with a canned food donation, $7 without.

Turtle Bay: Head there tonight (21st) for happy hour at 6pm and help raise funds for the Red Cross. They’ll have raffles with awesome prizes including a snowboard & $500 in gift cards, in addition to open bar and drink specials. No cover charge.

1OAK: RSVP to tonight’s (21st) fundraiser at 1OAK benefiting Edeyo and Concern Worldwide. It’s hosted by a ridiculous number of popular NY nightlifers (according to NY Barfly-I personally have no idea). Tickets are $40 at the door, 9-11pm.

The Gates: January 22nd, The Gates, Svedka Vodka, and Artlog have generously donated time and space to raise money for UNICEF’s relief work working with children in Haiti. 100% of the donations made will go directly to Unicef. You’ll get free Svedka cocktails from 9-10 while you listen to Haitian music. From 9-11pm, tickets are $30 minimum donation, which can be made here.

City Winery: They’re set to host 4 nights of Emergency Benefit Concerts for Haiti. Tonight will be the second show, featuring Patti Smith,Young People’s Chorus Of New York City, Joshua Bell & Surprise Guest, Tiempo Libre and more. There are also shows on January 24th and 25th, with all new acts slated to perform. Go to their website for all the details and to purchase tickets. 100% of funds raised will be directed to Doctors Without Borders, Partners in Health and an emergency mobile hospital aid mission organized by the Jewish Renaissance Medical Center. It’s $50 for general admission, but they’re also offering ‘Big Hearted Donor’ tickets, which will get you a bottle of City Winery wine signed by every artist appearing the night you go.

M.J. Armstrong’s: Metromix reports that this Gramercy sports bar will be serving half-price drinks from 6-8pm with a $5 donation to Haitian relief efforts on January 22nd. Metromix also listed places you can eat that will be matching donations from their customers, in addition to places you can shop for the cause.

Bruar Falls: All proceeds will be donated to The International Rescue Committee’s emergency response effort in Haiti. Also hosted by Music Vs Hunger, this show on January 27th will feature No Eye Contact, El Medio, Breakfast in Fur and Drew Citron. Show at 8pm, tickets are $5 with a canned food donation, $6 without.

Dine Out for Haiti: The Feed posted a list of 68 restaurants that will be donating a percentage (or in some cases, 100%) of their profits or matching customer donations to the relief effort in Haiti. Most are hosting these specials on January 24th and 25th, so make your reservations today. Like most, Del Posto is donating 10% of profits from the 24th, while some places are upping the ante: L’Ecole is giving 100% of its pre-fixe brunch proceeds to the Red Cross! With places like Marea, Buddakan, Magnolia and Kefi on the list, you might have a hard time picking just one place to eat! The idea for ‘Haiti Dine Out Night‘ was originally proposed by Philippe Massoud of Ilili Restaurant, who is also on the list.

The Bell House: On January 27th, the Bell House will host Strength Through Unity: A Benefit for the Victims of the Earthquake in Haiti. 100% of the proceeds will be split between Save The Children and Partners In Health. Appearances will be made by a multitude of performing guests, including Jimmy Fallon, Ted Leo, Here We Go Magic, AC Newman and more.  There will be raffle tickets and door prizes for purchase, and if you get there early you can snag some free grub from the Great Jones Cafe, Dub Pies and others. Starts at 6pm, tickets are $50, buy in advance here.

Generation NXT (a philanthropic organization that hosts social events to raise funds for charitable organizations) will host an event at Amnesia on January 26th, benefiting Stand for Haiti: Partners in Health. The event will feature DJ’s for Haiti: DJ Hex Hector, DJ Cassidy, DJ Peter Paul, and DJ Phresh. Starts at 7pm, tickets are $25 for general admission with VIP and bottle service upgrade options.

Massage for Haiti: Okay, so this doesn’t involve eating OR drinking. But really, its just something that needs to be added to this list for the simple fact that I’ve never heard of a fundraiser like this and I expect it to be very successful. The co-owner of Oasis Day Spas in New York City and Dobbs Ferry, NY, is organizing Massage for Haiti, and he’s asking spa owners from around the United States to join him. The details are still being worked out (made evident by their website status), but we do know that it will take places February 12th at the Grand Hyatt in NYC. The cost might be $1 per minute, with all the proceeds going to a yet-to-be-determined charity helping with relief efforts, but I wouldn’t take that to the bank until they post more details.

I will continue to update this post if I find any other events going on in the city. If you know of anything, please email me at info@giveandgetnyc.com or post it below in the comment box!

~

King Day of Service

16 Jan

“Life’s most urgent question is:

what are you doing for others?”

Martin Luther King, Jr

This Monday marks the 15th Annual King Day of Service; a day in which citizens are challenged to transform Dr. Martin Luther King, Jr.’s life and teachings into community service that helps solve social problems. By participating in service projects that empower individuals or strengthen communities, people will work together towards a common goal of doing good,  which not only serves others, but helps to exemplify the values that Dr. King preached: we are all equal, and we can all work together to make things right for ourselves.

So this Monday, get out there and serve! Here are some organizations who are doing something extra on King Day-and some links to help you get involved:

-New York City Coalition Against Hunger will sponsor their Seventh Annual Martin Luther King, Jr. Anti-Hunger “Serve-a-Thon” event which is a three-day event featuring volunteer events at New York City’s food pantries and soup kitchens. If you miss out this weekend, check out their Hunger Maps, where you can search and find food pantries and soup kitchens in your area to volunteer at year round!

- The Met Council needs volunteers to help build a greenhouse for one of their low-income senior residences. You’ll be asked to help build shelves, plant flowers and vegetables. Find contact information (and more opportunities) on the NYC Service Website.

- Children for Children, a NY organization founded by parents to foster community involvement and social responsibility in young people, is hosting two free events for kids and teens this Monday in Manhattan. Take your kids to Martin Luther King Jr. High School or PS 57  to participate in a day of service and activities from 10m-2pm. To learn more about attending the Eighth Annual Grow Involved, contact Abby Huber at 212.850.4170 or by email at abby@childrenforchildren.org; for more details click here.

-Head to the Jewish Community Center in Manhattan on the 18th. You can help JCC staff and local residents make welcome kits for hospitalized kids, prepare meals for the homeless, and participate in other community service activities in and around the building. To register, you can contact Judy Gross at 646.505.4450.

-iMentor : Become a mentor! There are kids and teens in this city who don’t have proper role models to guide them through school and show them that someone cares. With iMentor,  an NYC-focused online mentoring program, you can correspond weekly by email with your mentee and meet them in-person at events throughout the year. (January is National Mentoring Month!)

I may be missing some things, but Time Out New York is here to fill in my blanks! Check out their weekend recap for what you can do this Monday to honor Dr. Martin Luther King, Jr. Volunteer your time, donate blood, or simply attend an event where you can learn about a great man and the legacy he left behind.

Other interesting reads about the day:

Trinity Conference Center

USA Today

MLK Day of Service website

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