New subscription for giving, launching with Childhood Obesity in January.
BROOKLYN, NY, January 1st, 2012 — CharitySub.org, a brand new social enterprise for charitable giving launches this month. CharitySub brings the stories of causes and charities to life to inform givers on where to donate and how their donations make a difference. With their subscription for giving, individuals come together to collectively impact causes in need, $5 at a time. January’s featured launch cause is Childhood Obesity.
In developing the concept for CharitySub.org, the four co-founders wanted to address three specific areas: researching relevant causes in need, finding the relevant charities to donate to, and ensuring a meaningful donation through collective giving. In doing so, CharitySub takes the guesswork out of giving for their subscribers, making it fun and easy for everyone to make a difference as part of this great community of people improving the world.
How it works: Each month, CharitySub.org handpicks 3 non-profits that make a difference within that featured cause. Subscribers then select which of the 3 charities will receive their $5 donation. After each charity has put their donations to work, CharitySub will report back on the impact made by the collective community, bringing your contribution full circle.
The team’s belief is that by coming together to learn, give and share, their subscribers make a big impact on those in need. Even though each CharitySubscriber donates a small amount of money, the power of the collective will make a real change.
January Launch Cause — Childhood Obesity:
On the first of each month, a new cause will be featured to bring awareness to topics and issues that need our collective help. January’s launch will focus on the Childhood Obesity epidemic our country is currently facing. With 1 in 3 children falling within the overweight or obese categories, this may be the first generation to have a shorter life expectancy than their parents. By becoming a CharitySub member, you have the ability to learn about this cause and the 3 non-profits working hard to curb this epidemic.
About CharitySub.org
Headquartered in Brooklyn, NY, CharitySub.org is an online social enterprise, established in October 2011. The organization officially launches on January 1st, 2012 with a focus on telling stories of causes and non-profits to bring awareness to those in need and drive educated giving, $5 at a time.
Contact:
Amy Vermeer Crews
Co-Founder/Director of Communications
(917) 287-0475
amy@charitysub.org
www.facebook.com/charitysub
@charitysub
Give & Get NYC 
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